OUR ROUTES
We run digital billboard truck routes across Connecticut, New York, Massachusetts, and Rhode Island, each built around the highest-traffic corridors in its area — from dense downtown cores to coastal retail strips to major regional destinations. Every route is sized to a comfortable mile radius so our trucks can vary their exact path on each pass, keeping the campaign fresh for repeat viewers without disrupting traffic flow or pedestrian areas.
Connecticut Routes
Impression estimates below are based on industry-standard mobile billboard benchmarks (drive time, route density, and average daily traffic), and actual results will vary with loop frequency, operating hours, and day-to-day traffic conditions. Whether you're running a local promotion or a multi-state brand push, there's a route here built for your audience.
Hartford Downtown & Capitol Loop
A roughly 3-mile urban loop through Hartford's downtown core, covering the business district, government buildings, and entertainment venues. Audience is a mix of office workers, government employees, and evening event-goers, concentrated during weekday lunch hours and evening crowds. Estimated 35,000–55,000 daily impressions. Best suited for B2B services, civic/advocacy campaigns, downtown retail or restaurant promotions, and event marketing tied to evening venues.
New Haven Green & Yale Corridor
A 2.5–3 mile loop through a dense university city center, with heavy pedestrian and slow-moving vehicle traffic throughout the day. Audience skews younger — students, academics, and city residents — with steady foot traffic from morning through evening. Estimated 40,000–60,000 daily impressions, on the higher end due to pedestrian density and slow traffic speeds (more dwell time per viewer). Ideal for lifestyle brands, food and beverage, retail, local services, and any campaign targeting a younger, urban demographic.
Stamford & Fairfield County Retail Loop
A 4–5 mile loop through an affluent suburban business and shopping district, with a mix of office commuters and retail/leisure traffic. Audience is higher-income professionals and suburban shoppers, with traffic patterns peaking during weekday rush hours and weekend evenings. Estimated 30,000–50,000 daily impressions. Strong fit for premium/luxury brands, financial and professional services, family entertainment, and higher-ticket retail.
Norwalk / Westport / Bridgeport Coastal Run
A 10–12 mile corridor connecting multiple retail centers and a major waterfront park along the coast. Audience is broad — commuters, shoppers, and weekend recreational crowds — with strong weekend volume from park and waterfront visitors. Estimated 35,000–55,000 daily impressions, with weekend peaks pushing toward the higher end. Well suited for retail, real estate, tourism/hospitality, and family or community-oriented campaigns.
Casino & Eastern CT Run
A long-haul highway route connecting two major entertainment destinations roughly 12–15 miles apart, each drawing massive daily visitor volume. Audience is destination travelers — leisure and entertainment seekers, often from outside the immediate area, with extended dwell time in arrival/parking zones rather than pure drive-by exposure. Estimated 20,000–40,000 daily impressions from drive time alone, with significantly higher cumulative exposure when factoring in extended dwell time at each destination. Best suited for entertainment, hospitality, gaming/casino-adjacent brands, and regional tourism campaigns targeting travelers already in a leisure mindset.
New York Routes
Impression estimates below are based on industry-standard mobile billboard benchmarks (drive time, route density, and average daily traffic), and actual results will vary with loop frequency, operating hours, and day-to-day traffic conditions. Whether you're running a local promotion or a multi-state brand push, there's a route here built for your audience.
Manhattan Midtown / Times Square Loop
A roughly 2–3 mile loop through the densest pedestrian and tourist corridor in the country, with constant slow-moving traffic that maximizes dwell time per viewer. Audience is a broad mix of tourists, office workers, and commuters, with high volume around the clock. Estimated 60,000–100,000+ daily impressions — among the highest-volume routes available, reflecting the area's extreme foot and vehicle density. Ideal for national brand awareness campaigns, entertainment/media launches, tourism, and any campaign where sheer scale of reach matters most.
Brooklyn Waterfront & Downtown Loop
A 3–4 mile loop through a trendy waterfront and downtown business district, popular with both locals and visitors. Audience skews younger and design-conscious, with strong weekend recreational crowds and steady weekday commuter traffic. Estimated 40,000–60,000 daily impressions. Strong fit for lifestyle and fashion brands, food and beverage, local business promotions, and campaigns targeting a younger, urban demographic.
Long Island Retail Corridor
A 5–6 mile loop through one of the region's largest suburban shopping corridors, connecting multiple major retail centers. Audience is suburban families and shoppers, with traffic peaking on weekends and around holiday shopping seasons. Estimated 35,000–55,000 daily impressions, with weekend and holiday peaks pushing higher. Well suited for retail, home and family brands, and seasonal or promotional campaigns timed to shopping events.
Bronx Stadium & Entertainment Run
A 3–4 mile route anchored around a major sports and entertainment venue, with surrounding residential and commercial traffic. Audience is sports fans and event-goers on game days, with neighborhood commuter traffic the rest of the time. Estimated 30,000–50,000 daily impressions on standard days, with game-day and event-day volume climbing significantly higher due to concentrated arrival and departure crowds. Ideal for sports-related brands, local businesses, food and beverage, and event-timed promotions.
Albany Capital District Loop
A 3–4 mile loop through the state's government and civic core, covering office buildings, museums, and public green space. Audience is government employees, civic visitors, and event/festival attendees, concentrated during weekday business hours. Estimated 25,000–40,000 daily impressions, with notable spikes during public events, legislative sessions, and seasonal festivals. Best suited for civic/advocacy campaigns, B2B and professional services, and statewide public awareness initiatives.
Massachusetts Routes
Impression estimates below are based on industry-standard mobile billboard benchmarks (drive time, route density, and average daily traffic), and actual results will vary with loop frequency, operating hours, and day-to-day traffic conditions. Whether you're running a local promotion or a multi-state brand push, there's a route here built for your audience.
Boston Downtown & Faneuil Hall Loop
A 3–4 mile loop through downtown Boston's tourist and financial core. Audience is a dense mix of tourists, office workers, and Freedom Trail visitors, with high volume nearly all day. Estimated 50,000–80,000 daily impressions — among the highest-volume routes available given the area's extreme foot traffic. Ideal for national brand campaigns, tourism, financial/professional services, and high-visibility product launches.
Cambridge / Harvard Square Loop
A 2.5–3 mile loop through one of the country's most iconic university districts. Audience skews academic and youthful — students, faculty, and a steady stream of visitors — with dense, slow-moving foot traffic throughout the day. Estimated 40,000–60,000 daily impressions. Strong fit for lifestyle, education, publishing/media, and brands targeting a younger, intellectually engaged demographic.
Worcester Downtown & Cultural District
A 4–5 mile loop through New England's second-largest city, covering its downtown core and cultural anchors. Audience is a mix of commuters, students, and families visiting museums and attractions. Estimated 30,000–45,000 daily impressions. Well suited for regional retail, education, healthcare, and family-oriented campaigns.
Rhode Island Routes
Impression estimates below are based on industry-standard mobile billboard benchmarks (drive time, route density, and average daily traffic), and actual results will vary with loop frequency, operating hours, and day-to-day traffic conditions. Whether you're running a local promotion or a multi-state brand push, there's a route here built for your audience.
Providence Downtown & Riverfront Loop
A 3–4 mile loop through the state capital's downtown core, covering the riverfront district, civic center, and main shopping mall. Audience is a mix of office workers, students, and downtown shoppers, with major spikes during riverfront festival events. Estimated 35,000–55,000 daily impressions, with event nights pushing significantly higher. Ideal for downtown retail and restaurants, civic/advocacy campaigns, and event-timed promotions.
Newport Waterfront & Mansion Loop
A 4–5 mile loop through Newport's historic waterfront and tourist district. Audience is heavily tourist-driven — visitors, boaters, and seasonal vacationers — with traffic peaking sharply in summer and during sailing/festival season. Estimated 30,000–50,000 daily impressions, with summer weekend peaks well above that range. Strong fit for tourism and hospitality, luxury and lifestyle brands, restaurants, and seasonal event marketing.
Warwick Retail Corridor
A 5–6 mile loop through the state's largest suburban retail strip, close to the regional airport. Audience is suburban shoppers and travelers, with traffic peaking on weekends and around holidays. Estimated 30,000–50,000 daily impressions. Well suited for retail, home and family brands, and travel-adjacent businesses.
Don't see a route that fits what you're trying to do? We'll build one.
Tell us your target city, neighborhood, venue, or event, and we'll design a route around it — sized to the right mile radius for your goals, timed to match your ideal audience's schedule, and built around the highest-traffic spots in that area.
Custom routes are a great fit for: product launches tied to a specific location, campaigns built around a one-time event (concerts, sports games, conventions, grand openings), hyper-local business promotions, or competitor-conquesting campaigns near a specific storefront or venue.
Impression estimates for custom routes are provided after we scope your target area, since reach depends heavily on the specific location and timing you choose. Reach out and tell us what you're trying to accomplish — we'll handle the planning.